The Brand YU Life: Re-thinking who you are through personal brand management

Brand YU Life = Personal Branding
Hajj E. Flemings, Author of ‘The Brand YU Life’/Speaker

Book: The Brand YU Life ‘The Brand YU Life’ is about creatively branding your life and re-thinking who you are though personal branding. It is a paradigm shift and a tool to help you create, define, and manage who you are, to eliminate the separation between you and your personal brand. We live in an instant, ‘me too’ world, full of unoriginal but talented people with no clear understanding of who they are or what they were born to do.

My message on personal branding is a universal one that transcends gender, race, age, religion, and politics. I take the time old concept of branding, turn it 180 degrees to change your mindset from a consumer to a producer’s vantage point.  My purpose is to challenge you to develop your mission statement and understand your personal brand value.

Corporations, athletes, and entertainers build awareness and differentiate themselves everyday by developing strong brands. Many people dream of going into business for themselves without realizing that they are already in business. The business of selling themselves – and that with every assignment, every project, and every job that they undertake, they are developing their resume and establishing their brand.

Personal branding is about positioning and packaging your skills and abilities so that they are digestible by your target customer. ‘The Brand YU Life’ goes beyond a Google ranking to assisting a person to understand their message to the world by turning potential, talents, skills, and ability into value. My ultimate goal is to inspire people to live a life of significance.

Hajj E. Flemings is the author of ‘The Brand YU Life’.  The Brand YU Life, LLC. specializes in personal and corporate brand management consulting, training, and seminars. Hajj is a dynamic, energetic speaker, author, and transformational trainer who connects with his audience to challenge them to reach their hidden potential. His branded customers include the General Motors Minority Dealers Association (GMMDA), the Ford/NAACP Youth Summit,, the Detroit Area Pre-College Engineering Program (DAPCEP), the University of Detroit- Mercy, Michigan Technological University (MTU), and Davidson College to name a few.

Hajj is also a managing partner of Broken Chains Design Group (BCDG), a graphical design firm.  His clientele includes Skechers Footwear, George C. Fraser, Lear Corporation, various universities and churches with his work being featured in GQ, Men’s Health, Details, and Slam magazines.  Hajj, a collegiate basketball player turned adjunct lecturer at his alma mater, MTU, wrote the personal brand management curriculum which he teaches.  He has a B.S. in Mechanical Engineering from Michigan Technological University and a MBA from Lawrence Technological University. He was recognized as a George C. Fraser- Frasernet Top Achiever and was honored in Who’s Who in Black Detroit.  He serves on the Board of Directors of the International Detroit Black Expo (IDBE) and the Lear Entrepreneurial Center (LEC) Advisory Board. He resides in Michigan with his lovely wife Kasandra.  You can learn more about Hajj at

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catur waluyo

Digital Marketer, Trainer & Speaker

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catur waluyo

Digital Marketer, Trainer & Speaker


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