What makes me create this new term that today more of my friends make SMoG as an introductionary words.
Funny thing, when i do googling about SMoG, i found this two description:
- SMOG (simplified measure of gobbledygook) is a formula that gives a readability level for written material. Readability is an attempt to match the reading level of written material to the “reading with understanding” level of the reader. - http://www.literacytrust.org.uk/campaign/SMOG.html
- Smog is a kind of air pollution; the word “smog” is a portmanteau of smoke and fog. – http://en.wikipedia.org/wiki/Smog
As The personal branding process (DCCM) you must Discover, Create and Communicate, those two description about SMoG is correct!
to Communicate Your Brand, you must be clear and clarify the brand message, don’t create the wrong message that will ruin your brand. and yes… SMoG can polute your market mind with your message, changing their tought about You!
Well… what can I say more? just SMoG (Search Me on Google) Please…