60% Jobs info is come from Networking,
it’s about who you know and who know you.

Having a social media account is the best way to engaging conversation to spread the info about you to others. It bring networking in more fun way.

Head hunters and recruiter is now more aware about this social media power, less paper CV to read, more tree to save.
On the other side, jobs hunters have this major competition world wide, it social media.. globally accessible by anyone, friends, family, company, recruiters and event competitor.

Is it a SCARY fact? … NO.. It’s an OPPORTUNITY!

A savvy Jobs Hunters will use social media to engage conversation, building his personal branding image, make it more visible and STRONG! Through social media, having on-line networking with right people to know is a Peace-A-Cake.

So,  don’t be afraid to use social media as tools on your personal branding development.

Below is my presentation on Binus Career Personal Branding Seminar – Binus University Jakarta

titled: Be Clear.. Be Honest.. Be Visible, An on-line personal branding strategy through social media

A litle award from slideshare.net , my presentation are chosen as featured presentation on career category.

click to enlarge

I remember the movie “What Women Want”, a romantic movie directed by Nancy Meyers and starring Mel Gibson and Helen Hunt.

Nick Marshall (Mel Gibson) electrocuting himself on a little accident with his electric hairdryer during his shower. A somewhat chauvinistic advertising executive Nick, suddenly turning haywire and enables him to hear what women think (his target market customers).

Nick realize that his “gift” let him know the best insight from his target customers. He listen those noise carefully to help the business decision on developing corporate products.

Life is becoming so beautiful if marketers have a “gift” like Nick. All sound from their customers mind are clearly speakable, all product will meet what customer need, and we all can say a good bye-bye for word “complaints”.

Unfortunately, it’s only happen on movies, because in the real world customer mind is a big mystery, and everyone willing to pay a big cash just to hear a lil part of that valuable voices.

On the movie nick become so dizzy when he walk through a room with a full of woman, because everybody mind on those room is speak and event yelling to him. It is pretty the same when we talk about social media where your customer, client, partners, employees or event competitors are talking.

if you ignore them, a thousand meteors will fall from the sky to crush your bone… hehe…

When people talks, it is time to you to start listen them, if you do nothing, you’ll gonna miss a bunch of good opportunities or event worst to late to knowing that your company is facing a huge management crisis.

Thing will be very different when you take a good listen to your market where ever they talking, including at social media, but remember to take a good listen, and be prepare with a good strategy to decide what topic to listen first.

For last but not least.

Be a Smart Listener on Social Media!

Below is my presentation on DSMA (digital social media academy) class #akademiberbagi at detik.com

titled: Belajar Mendengar dengan menggunakan Kuping Digital (baca: Social Media)

learn to listen with digital ears (social media)