Perusahaan yg kita bangun kadang mengalami Brand Awareness yang positif, dan sebaliknya kadang tertimpa krisis Brand Destruction bertubi-tubi karena adanya online crisis.

Sebuah pembelajaran dari kasus RS.Omni VS Prita, dan kasus Teh Botol Sosro, disajikan sebagai studi kasus dalam workshop “Strategy menghadapi Krisis Manajemen di Internet” oleh Virtual Consulting, membantu saya memahami perlunya mempersiapkan perusahaan dalam menghadapi krisis manajemen. Anda dapat mereview kasus ini dengan baik di:

Virtual Consulting Blog: Sudah Saatnya Perusahaan Paham Online Crisis Management

Dari workshop tersebut, saya dapatkan kesimpulan menarik untuk persiapan menangani online crisis management:

• Sebuah brand wajib memiliki seseorang atau team yg fokus memonitor dan melakukan proteksi terhadap ancaman terhadap brand, dalam hal ini melalui media internet/ online.
• Siapkan planning utk menghadapi krisis manajemen, buatlah beberapa specific plan untuk specific crisis. salahsatunya harus ada plan utk menghadapi publisitas negatif yg dihembuskan lewat internet.
• Cepat, melalui media internet hitungannya bisa menitan, berita apapun (positif/negatif) bisa tersebar luas dengan sangat cepat.
• Akurat dan konsisten, serangan krisis yg bertubi-tubi harus dihadang dengan penanganan yg sangat akurat dan secara berketerusan konsistensinya, karena jika salah penanganan bisa memperburuk krisis yg terjadi.

Bacaan menarik lainnya, untuk online crisis management:

Navinot: Online Crisis Management
source: www.bernsteincrisismanagement.com/online_crisis_and_issues_management.html
Internet-centered services include:

• Creating “dark” websites ready to be launched when/if a crisis actually occurs.
• Rapidly creating and launching incident-specific websites, to include the availability of webmaster services if desired.
• Training organizational staff members and allies on how to blog effectively in support of an issues management situation.
• Hire Search Engine Optimization (SEO) Specialist for the purpose of reputation management.

It’s been 63rd Year Old, my beloved Nation declare our Independence Day ( August, 17, 1945). Release from colonialism, to become an independence nation.

Happy Birthday Indonesia ! God Bless You! and may it all the best for you. And may i would not disappointed you in every i do yesterday, today and the day in the future.

On Friday, August 15th, 2008, i attend on the TDA meeting, the launching of Tangandiatas.com Reborn. Great business portal for Indonesian small medium enterprises, where i become the member of TDA. This group were awesome group, that have a great spirit on developing their great business, as their president Iim Rusyamsi said that it is a new history for TDA. It begin with a personal blog from Roni Yuzirman writing about enterpreneurship, and then continued to off line networking, then it born a brand new portal, tangandiatas.com as a result from collaboration with virtual consulting (nukman luthfie).

At TDA meeting, what Riyeke Ustadiyanto (SEOKita.com) said that a new colonialism are now attacking our nation, make my fire nationalism flamed up. Keke (Riyeke) said that indonesian business website are being colonialism by other non-indonesian website, we are defeated in SEO on “indonesian tourism” related keywords, so when internet user are searching about indonesian tourism, they always pointed into non-indonesian travel agency, so the booking money are not going to indonesian.

I think it is not fair, but it is not their false too (non-indonesian travel agency website), but we can not stand here do nothing, what we should do no, is to fight it back, to gain the victory on our “SEO keywords”.

So it is right that indonesian already independence 63rd year ago, but the war never stop, we must war for SEO Keywords too. Well… the only difference on this war is, we don’t use hurt someone else, we do it on peace and full of respect and professionalism.

Happy Indonesian Independence Day, Build Your Never Give Up Spirit!