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Posts Tagged ‘brand engagement’


Direct Connecting to Heart Marketing

Thursday, May 22nd, 2008

Friday, May 16, 2008. My Boss Hermawan kartajaya told me and other more than 100 markplus workshop participants about a story on his facebook account.

“This morning, someone new from my facebook contact propose me about a product he have. And I am sure all of the audience here can guess what is my answer.

Yes… the answer is “NO“.

” Think about this.
First, I don’t event needed the product
Second, He hardly express a hard-selling technique with me, although he is just connect with me yesterday.
Third, I don’t know anything about him. ”

” Well, I’m sure it will be a bit differ if he start it with a more polite ways. Getting more closer with me (offline or online ways), tell me more about the product with a very well maintained explaination.”

Well.. I guess My Boss decision for saying “NO” was best answer for this case. The Person that offering HK a product, it just get a introduction (skin-layer) and not yet trying to influence HK event far away from engaging with HK heart.

To explain this case, I create this “Direct Connecting to Heart Marketing” model to be a guide for building a good connectivity in term of personal branding development.

Direct Connecting to Heart Marketing

The most easiest ways on creating connection with other people/ other company is by “Reach” them, you can use a phone, email, or blogwalking on their blog by commenting on others blog article.

But “Reach” is only the skin-layer of connection. It’s what I call an ordinary Introduction. It will gain nothing if we don’t follow it up with Inner-layer “Influencing” which is mean, more frequently interactivity with them. Let them know more about You, share interest topics each others, make your own red-line that bind both of you more closer.

And then you will realize that, You and them are ready to “Engage” Deeper-Layer, create more great opportunities, because you are their close-friend now, both of you are in one big family connected by heart and emotion.

So what happend when you sell/ offering something to them?

Well… it is not guarantee 100% they will buy your product/ service/ others offering. But be sure it will create a good consideration for them to accept your offering.

In personal brand we need to build this good connectivity, with other person or company.

We are now moving from just a personal brand building to personal brand engagement, in an effort to increase our good connectivity loyalty.