Any who already watch Hancock movie, will get the red line message on it.
It’s about the important of delivering a correct brand image to public. A bad reputation of Superhero, is totally mess-up message, that does not relate into common superhero brand image.

I already wrote at Kolumnis.com in indonesian language about Hancock Movie, so here i just put my conclusions:

1. Take care your Brand Image, and make sure it is delivering the correct message.

2. Do not under estimate an effect from Social Medias, and other konventional medias (TV, NewsPaper, Radio, etc.), make sure they all in our side for delivering correct brand image message. If they don’t, be quick to create brand image recovery.

So, is your brand image message delivered correctly?

Related article:
Personal Branding ala HANCOCK (kolumnis.com)
Will Hancock Lead To An Increase In Interest In Online Reputation Monotoring And Social Media?
What Can Hancock Teach Us About Branding And Product Quality

Have you watch Mel Gibson movie "What Woman Want" , when Nick Marshall (Mel Gibson) suddenly has the power to hear everything women are saying just because he zapped by electricity.

Can you imagine that? He suddenly know what woman think about himself.
The Bad mostly .. About how woman hate him when he insults women, tells offensive chauvinistic jokes, and generally goes out of his way to offend woman.

Very shocking when other people got negative image from you, am I rite! .

But he got positive insight about his personal branding directly from reliable source, so in next he can fix it.
As result, now Nick become most understandable caring person, and woman love him a lot, event he can turning competitor into great friend.

In real world, that such miracle doesn’t happen so easily like that. To have a good customer insight, we need to conduct a full FGD research or Ethnographic research and  Netnographic research for internet user.

Here by this article I want to share with you about finding a good insight from blogosphere.

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