Perusahaan yg kita bangun kadang mengalami Brand Awareness yang positif, dan sebaliknya kadang tertimpa krisis Brand Destruction bertubi-tubi karena adanya online crisis.

Sebuah pembelajaran dari kasus RS.Omni VS Prita, dan kasus Teh Botol Sosro, disajikan sebagai studi kasus dalam workshop “Strategy menghadapi Krisis Manajemen di Internet” oleh Virtual Consulting, membantu saya memahami perlunya mempersiapkan perusahaan dalam menghadapi krisis manajemen. Anda dapat mereview kasus ini dengan baik di:

Virtual Consulting Blog: Sudah Saatnya Perusahaan Paham Online Crisis Management

Dari workshop tersebut, saya dapatkan kesimpulan menarik untuk persiapan menangani online crisis management:

• Sebuah brand wajib memiliki seseorang atau team yg fokus memonitor dan melakukan proteksi terhadap ancaman terhadap brand, dalam hal ini melalui media internet/ online.
• Siapkan planning utk menghadapi krisis manajemen, buatlah beberapa specific plan untuk specific crisis. salahsatunya harus ada plan utk menghadapi publisitas negatif yg dihembuskan lewat internet.
• Cepat, melalui media internet hitungannya bisa menitan, berita apapun (positif/negatif) bisa tersebar luas dengan sangat cepat.
• Akurat dan konsisten, serangan krisis yg bertubi-tubi harus dihadang dengan penanganan yg sangat akurat dan secara berketerusan konsistensinya, karena jika salah penanganan bisa memperburuk krisis yg terjadi.

Bacaan menarik lainnya, untuk online crisis management:

Navinot: Online Crisis Management
source: www.bernsteincrisismanagement.com/online_crisis_and_issues_management.html
Internet-centered services include:

• Creating “dark” websites ready to be launched when/if a crisis actually occurs.
• Rapidly creating and launching incident-specific websites, to include the availability of webmaster services if desired.
• Training organizational staff members and allies on how to blog effectively in support of an issues management situation.
• Hire Search Engine Optimization (SEO) Specialist for the purpose of reputation management.

It’s been 63rd Year Old, my beloved Nation declare our Independence Day ( August, 17, 1945). Release from colonialism, to become an independence nation.

Happy Birthday Indonesia ! God Bless You! and may it all the best for you. And may i would not disappointed you in every i do yesterday, today and the day in the future.

On Friday, August 15th, 2008, i attend on the TDA meeting, the launching of Tangandiatas.com Reborn. Great business portal for Indonesian small medium enterprises, where i become the member of TDA. This group were awesome group, that have a great spirit on developing their great business, as their president Iim Rusyamsi said that it is a new history for TDA. It begin with a personal blog from Roni Yuzirman writing about enterpreneurship, and then continued to off line networking, then it born a brand new portal, tangandiatas.com as a result from collaboration with virtual consulting (nukman luthfie).

At TDA meeting, what Riyeke Ustadiyanto (SEOKita.com) said that a new colonialism are now attacking our nation, make my fire nationalism flamed up. Keke (Riyeke) said that indonesian business website are being colonialism by other non-indonesian website, we are defeated in SEO on “indonesian tourism” related keywords, so when internet user are searching about indonesian tourism, they always pointed into non-indonesian travel agency, so the booking money are not going to indonesian.

I think it is not fair, but it is not their false too (non-indonesian travel agency website), but we can not stand here do nothing, what we should do no, is to fight it back, to gain the victory on our “SEO keywords”.

So it is right that indonesian already independence 63rd year ago, but the war never stop, we must war for SEO Keywords too. Well… the only difference on this war is, we don’t use hurt someone else, we do it on peace and full of respect and professionalism.

Happy Indonesian Independence Day, Build Your Never Give Up Spirit!

Any who already watch Hancock movie, will get the red line message on it.
It’s about the important of delivering a correct brand image to public. A bad reputation of Superhero, is totally mess-up message, that does not relate into common superhero brand image.

I already wrote at Kolumnis.com in indonesian language about Hancock Movie, so here i just put my conclusions:

1. Take care your Brand Image, and make sure it is delivering the correct message.

2. Do not under estimate an effect from Social Medias, and other konventional medias (TV, NewsPaper, Radio, etc.), make sure they all in our side for delivering correct brand image message. If they don’t, be quick to create brand image recovery.

So, is your brand image message delivered correctly?

Related article:
Personal Branding ala HANCOCK (kolumnis.com)
Will Hancock Lead To An Increase In Interest In Online Reputation Monotoring And Social Media?
What Can Hancock Teach Us About Branding And Product Quality

After successful event "A Brand You World – 2007 Global Telesummit" with so many professionals get involve in this events, globally connected through single phone line.

Thanks for Conference Calls UNLIMITED who participate as Gold Sponsor on this event. And now all global telesummit recording and podcast are available.

Some must listen recording:
Use Personal Branding to Take Your Job Search from Zero to 60 – Jason Alba (MP3)
Building Your Online Brand for Career Distinction – Kirsten Dixson (MP3)
Evangelizing Evangelists to Build a Business and Build Your Brand - Guy Kawasaki with Krishna De, Tim DeMello, John Jantsch and Andy Sernovitz (MP3)
Branding Your Resume, Bio or CV: Trends and Tips - Susan Guarneri with Deb Dib, Megan Fitzgerald and Bernadette Martin (MP3)
Promoting Brand You with Viral Marketing on the Web – David Meerman Scott (MP3)

Visit Personal Branding Summit Blog to download complete recording or podcast with iTunes.