Can you tell me how many people named “John” in this world?
Is your name “John” too? Is your neighbor named “John”? OMG. And how about at school? how many “John” are there?
So how can i found the correct information about you? Of course i’m googling it!
And you will surprise how many “John” i find out at word wide world searching.
There is a cool way to measure your personal brand at world wide web. It connect the volume and relevance of your online ID by William Arruda and Kirsten Dixson, Authors, Career Distinction: Stand Out by Building Your Brand
Digitally Dissed Information about you: less Brand image relevancy: not relevant Negative Brand image: some negative image
Digitally Disastrous Information about you: enough Brand image relevancy: less relevant Negative Brand image: none
Digitally Dabbling Information about you: very much Brand image relevancy: some relevant, some don’t
Digitally Distinct Information about you: a lot Brand image relevancy: mostly all relevant
In this digital age, you must decide which face you want to show to the world - Dan Schawbel (personalbrandingblog), so make sure it is relevant with the face that you want to show to the world.
Wanna share about your personal brand measurement result?
Any who already watch Hancock movie, will get the red line message on it.
It’s about the important of delivering a correct brand image to public. A bad reputation of Superhero, is totally mess-up message, that does not relate into common superhero brand image.
I already wrote at Kolumnis.com in indonesian language about Hancock Movie, so here i just put my conclusions:
1. Take care your Brand Image, and make sure it is delivering the correct message.
2. Do not under estimate an effect from Social Medias, and other konventional medias (TV, NewsPaper, Radio, etc.), make sure they all in our side for delivering correct brand image message. If they don’t, be quick to create brand image recovery.
So, is your brand image message delivered correctly?
Friday, May 16, 2008. My Boss Hermawan kartajaya told me and other more than 100 markplus workshop participants about a story on his facebook account.
“This morning, someone new from my facebook contact propose me about a product he have. And I am sure all of the audience here can guess what is my answer.
Yes… the answer is “NO“.
” Think about this.
First, I don’t event needed the product
Second, He hardly express a hard-selling technique with me, although he is just connect with me yesterday.
Third, I don’t know anything about him. ”
” Well, I’m sure it will be a bit differ if he start it with a more polite ways. Getting more closer with me (offline or online ways), tell me more about the product with a very well maintained explaination.”
Well.. I guess My Boss decision for saying “NO” was best answer for this case. The Person that offering HK a product, it just get a introduction (skin-layer) and not yet trying to influence HK event far away from engaging with HK heart.
To explain this case, I create this “Direct Connecting to Heart Marketing” model to be a guide for building a good connectivity in term of personal branding development.
The most easiest ways on creating connection with other people/ other company is by “Reach” them, you can use a phone, email, or blogwalking on their blog by commenting on others blog article.
But “Reach” is only the skin-layer of connection. It’s what I call an ordinary Introduction. It will gain nothing if we don’t follow it up with Inner-layer “Influencing” which is mean, more frequently interactivity with them. Let them know more about You, share interest topics each others, make your own red-line that bind both of you more closer.
And then you will realize that, You and them are ready to “Engage” Deeper-Layer, create more great opportunities, because you are their close-friend now, both of you are in one big family connected by heart and emotion.
So what happend when you sell/ offering something to them?
Well… it is not guarantee 100% they will buy your product/ service/ others offering. But be sure it will create a good consideration for them to accept your offering.
In personal brand we need to build this good connectivity, with other person or company.
We are now moving from just a personal brand building to personal brand engagement, in an effort to increase our good connectivity loyalty.
Brand YU Life = Personal Branding Hajj E. Flemings, Author of ‘The Brand YU Life’/Speaker
‘The Brand YU Life’ is about creatively branding your life and re-thinking who you are though personal branding. It is a paradigm shift and a tool to help you create, define, and manage who you are, to eliminate the separation between you and your personal brand. We live in an instant, ‘me too’ world, full of unoriginal but talented people with no clear understanding of who they are or what they were born to do.
My message on personal branding is a universal one that transcends gender, race, age, religion, and politics. I take the time old concept of branding, turn it 180 degrees to change your mindset from a consumer to a producer’s vantage point. My purpose is to challenge you to develop your mission statement and understand your personal brand value.
Corporations, athletes, and entertainers build awareness and differentiate themselves everyday by developing strong brands. Many people dream of going into business for themselves without realizing that they are already in business. The business of selling themselves - and that with every assignment, every project, and every job that they undertake, they are developing their resume and establishing their brand.
Personal branding is about positioning and packaging your skills and abilities so that they are digestible by your target customer. ‘The Brand YU Life’ goes beyond a Google ranking to assisting a person to understand their message to the world by turning potential, talents, skills, and ability into value. My ultimate goal is to inspire people to live a life of significance.
Hajj E. Flemings is the author of ‘The Brand YU Life’. The Brand YU Life, LLC. specializes in personal and corporate brand management consulting, training, and seminars. Hajj is a dynamic, energetic speaker, author, and transformational trainer who connects with his audience to challenge them to reach their hidden potential. His branded customers include the General Motors Minority Dealers Association (GMMDA), the Ford/NAACP Youth Summit, BlackEnterprise.com, the Detroit Area Pre-College Engineering Program (DAPCEP), the University of Detroit- Mercy, Michigan Technological University (MTU), and Davidson College to name a few.
Hajj is also a managing partner of Broken Chains Design Group (BCDG), a graphical design firm. His clientele includes Skechers Footwear, George C. Fraser, Lear Corporation, various universities and churches with his work being featured in GQ, Men’s Health, Details, and Slam magazines. Hajj, a collegiate basketball player turned adjunct lecturer at his alma mater, MTU, wrote the personal brand management curriculum which he teaches. He has a B.S. in Mechanical Engineering from Michigan Technological University and a MBA from Lawrence Technological University. He was recognized as a George C. Fraser- Frasernet Top Achiever and was honored in Who’s Who in Black Detroit. He serves on the Board of Directors of the International Detroit Black Expo (IDBE) and the Lear Entrepreneurial Center (LEC) Advisory Board. He resides in Michigan with his lovely wife Kasandra. You can learn more about Hajj at www.hajjflemings.com/blog.
One of the main goals of online personal branding development is to be world-wide well-known. There is no more regional limitations, time and place. Your brand will fast, free spread at online medias.
As the largest search engine on the web and major directories, Google Definitely are our best friend for our brand development progress.
Each day google receives several hundred million queries through its various services. google doing your hardest jobs that is collecting a huge database of your brand market audience, gathering content from our blog and site, And now, all you gonna do is filtering the database to find the best suitable market and optimizing your message that shows on your online medias such as website or blog.
Google love You very much, they create so many free services to help you promote your brand through online medias. Here are some:
Google Analytics: Use this service today and get started to creating targeted ROI-driven marketing campaign and improving your site/blog design and content. from google analytics you can manage the result for:
Google Alerts: Choose your queries or topics, and create Alert to have your latest topics relevant google search result, such as news, webs, etc. Some handy uses of Google Alerts include:
monitoring a developing news story
keeping current on a competitor or industry
getting the latest on a celebrity or event
keeping tabs on your favorite sports teams
Google Blog Search: Find blogs on your favorite topics, match the topics into your expertise. find current blogs on your most interested subjects. Then you can start create a new professional networking with other blogs or sites that shows on
Google Co-op: Create your own custom google search engine. Customize your search engine to make easier your search term, find specific search result that relate to your interested topics.
With Custom Search Engine, you can harness the power of Google to create a search engine tailored to your needs.
My Google Co-op:
Custom Search benefit for your personal branding development:
to drive more prospective visitor for your success on branding development.
to create your professional network and communities to contribute on the search engine development
if you are adsense publisher, a custom search triger more revenues on your Adsense for search.
Google Translate: Go Global !! When marketers want to promote their new brand, or strengthen their existing brand to another regional countries, the big wall is "Language". With google translate, you can break this wall easily. Google translate single word, text or even a complete web pages into eleven languages.
Google Patent Search: Check out google patent search result, to make sure that your brand already available. If so, you can do the next step to patent it (if necessary). Believe me, you don’t wanna spend your life-time working on other peoples patented brand.
Google News: Update your knowledge to catch-up fresh news on your professional expertise topics. You can event set up customised RSS feeds for the news subjects that interest you.
In this panel, Guy asking other top marketing and business experts (Krisna De, Tim DeMello ,John Jantsch and Andy Sernovitz) to share their perspectives on how they have created buzz and used new technology to build their own brands and create their own team of brand evangelists.
As discussion flows, Guy asking all panelist about their Most Admired Personal Brand, well-known successful personal brand that admired by these top marketing and business experts are Donald Trump, Steve Jobs, and Richard Bransons (Me myself as Seth Goddin Admirer)
Jobs and Brandsons are sample of most succesfull personal branding, in the business world are associated with a big-time corporate brand, accept Donald Trump since he’s named his properties after himself (martin jelsema - thebrandingblog.com)
All agree that everybody have their own brand, but there is no "AND" Brand, a person are branded with one brand, choose your target brand on your personal brand development and then focused on enhancing and elevating it!
As building brand through blog, we must know that it is a continuously process, and still need to be focused on the topic of branding, for example here when your target are to be well-known as marketing expert we must enrich and focused our blog with marketing topics. people will decide them self to know you by your brand image on your blog posting, after that, there is no more "who are you?" such kind questions. It’s much easier to create team of brand evangelists, right!
In the end, i just said it was a globally priceless experience for myself to be participant on this global telesummit event. Many thanks to Megan Fitzgerald for the invitation and info about the event. It is truly Global Knowledge spread world-wide live through telesummit
Ok my friend, are you ready to build your own personal brand? Create your team of brand evangelists right now! It’s all there in your own hand to Start!
Line One Conference Dial-In Number: +1 512-597-6331 Participant Access Code: 874145#
Thanks for Skype that bring clear global telesummit voice into my PC for only $0.02/minutes or for about $1.2/hour . (Cheapest long distance i ever use, Indonesia to America for only $1.2/hour?? WOW!!) (I love Skype!!)
Early November 2007, my friend Megan Fitzgerald send me an email about a great event for personal branding development. A Brand You World: 2007 Global Telesummit , a telesummit is celebrating the 10th Anniversary of personal branding by providing 24 hours of free teleseminars with experts in the field of career management, business development and personal branding.
This is a great opportunity to you, to develop your personal branding more intensive with a great insight from global personal branding professionals alive from your phone.
Hear them speak and discussion, and learn more about your personal branding potential development.
Below is my online interview with Megan, regarding this great event "A Brand You World: 2007 Global Telesummit"
1) What is Brand You World: 2007 Global Telesummit?
This telesummit is celebrating the 10th Anniversary of personal branding by providing 24 hours of free teleseminars with experts in the field of career management, business development and personal branding. Anyone in the world with a telephone will be able to participate in this live event.
Besides working to empower professionals, entrepreneurs, business leaders by providing the latest in personal branding strategies, the event also hopes to raise 100,000 USD in donations and loans to our social cause partner KIVA. KIVA allows people to make small loans to a specific low-income entrepreneur in the developing world to help realize their vision, goals and desire for success. Kiva’s approach to economically empowering others is a new, direct and sustainable way to fight global poverty.
2) How will this event help us build our own personal brands?
Whether you are a professional, entrepreneur, business leader or involved in HR, you will be learning about specific and actionable strategies to help build your personal brand. When applied properly, these strategies will help you leverage your strengths and your unique value to maximize the real impact YOU can have in your career, your business and the world around you.
3) When is the Telesummit?
The event is November 8th. There will be two teleseminars running concurrently for a period of 12 hours, commencing at the following times:
7 amLos Angeles 10amNew York 3pm London 4pmParis 10pmSingapore
4) Can you tell us about the different content streams at the Telesummit? And who do you think should attend?
There are three content streams - each designed for a different audience:
The Career Management Stream is for Professionals, Career Coaches and Resume Writers. They will learn how to use personal branding to improve their professional success. There will be nine sessions and three discussion panels.
The Talent Management Stream is for HR Professionals and Business leaders.They will learn to attract, develop and retain talent through the application of personal branding strategies. There will be five sessions and one discussion panel.
The Entrepreneurship Stream is for Business Owners and Solopreneurs. They will learn to apply personal branding strategies to grow their business. There will be five sessions and one discussion panel.
5) Who’s will be speaking at this event? Why were they chosen as a speakers?
The following people were chosen because of their thought leadership in using personal branding as a powerful tool in career management, employee empowerment and business development.
I have tried to share a few words on each, though clearly the best way to appreciate their expertise is to visit the telesummit website to learn more and attend the event!
From the Entrepreneur Stream…
Debbie Weil - Corporate and CEO blogging consultant and soon to be the Corporate Blogging queen of not just the English speaking world, but also of Italy and China (her book was just published in Italian and Chinese - brava!), Debbie will talk about how to build a great business blog. BlogWriteForCEOs.com
David Meerman Scott - Technology has revolutionized the way that we a communicate our brands. David is going to share with the new rules that we need to follow if we plan on winning big in the world of online thought leadership and viral marketing. www.WebInkNow.com
Neville Hobson - With over 25 years of experience using new and emerging technology tools, this accredited communication practitioner and one of Europe’s leading adopters and influencers in social media will be sharing his insights into using communication technologies to build your personal brand to achieve business goals. www.NevilleHobson.com
T Scott Gross - The author of “Positively Outrageous Service”, with extensive experience across various jobs and sectors, is going to explain how to use microbranding to amplify our marketing budgets.
Guy Kawasaki - In my humble opinion of the the great entrepreneurial thinkers of his time, but also author of The Art of the Start, a columnist at Entrepreneur magazine, and the person who redefined the word evangelist as we know today - he will be leading a panel on evangelizing evangelists to build your business and build your brand. Visit Guy online at www.truemors.com or www.guykawasaki.com
Those who will speak on this topic include:
- Andy Sernovitz - a marketing innovator, an expert in blogging and creating buzz, and author of The Word of Mouth Marketing: How Smart Companies get People Talking
- John Jantsch - even when extremely busy he still is generous with his time, award winning blogger and author of Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide. His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site.
- Tim Demello, serial entrepreneur and the founder, Chairman and CEO of Ziggs, Inc. - your one-stop source for creating and managing your online brand.
From the Talent Management Stream…
Catherine Kaputa - Founder of SelfBrand and author of U R A BRAND! will talk about how smart people can become even more successful and bring benefit to their companies at the same time. Catherine is the founder of SelfBrand, a New York City-based brand-strategy firm.
Susan Whitcomb - Founder of the Leadership Coach Academy, Career Coach Academy and Assessment Academy, as well as a prominent figure in the world of career management, will share how branding can unleash employee motivation and productivity. Whitcomb is the founder of Leadership Coach Academy, Career Coach Academy, and Assessment Academy and the former Executive Director of the Career Management Alliance.
Stewart Emery - The Father of the Human Potential Movement will be sharing the insights about how more than 300 top leaders have left their mark on the world.
Liz Ryan - Workplace columnnist for BusinessWeek Online and Yahoo! Hot Jobs networking expert will share about how organizations and individuals can work together to build mutually supportive brands.
For the Career Management Stream…
William Arruda - Positive, passionate and energizing, co-author of “Career Distinction” and THE Personal Branding Guru will be sharing his 3 step process to building a winning personal brand. I had the privilege of meeting and hearing him speak in Rome recently - this is a DO NOT MISS session!
Carol Wilson - International coaching and leadership consultant and Honorary Vice President of the Association of Coaching will share with us the knowledge and experience she accrued while working with Sir Richard Branson and Polygram.
Jason Alba - Author of “I’m on Linked In — Now What??”, creator of JibberJobber.com, and just one of the coolest people I know, Jason is going to tell you how to take your online personal brand from zero to 60 - and have fun doing it.
Dick Bolles - Author of “What Color is Your Parachute?” is going to explain how his book, which has shaped many peoples’ lives, helped him shape his own personal brand.
Anita Bruzzese - Author of “45 Things you do that Drive your Boss Crazy and how to Avoid Them” is going to explore the ways in which finding and developing your personal brand can help your career.
Silvia Cambie - Author of the blog “XCulture” will help you identify and nurture the skills required to build a personal brand that will operate successfully in a cross-cultural context.
Phil Gerbyshak - “The Relationship Geek” and author of the book “10 Ways to Make it Great!” is going to tell you how to take your brand to the next level so there is no doubt you stand out!
Andrea Kay - Author of “Life’s a Bitch and then You Change Careers” will discuss changing your career to pursue your personal brand.
Kirsten Dixson - Tech saavy and entrepreneurial minded, co-author of “Career Distinction” and THE authority on building credible online identities for career success, Kirsten will teach you how to assess your online identity and build your brand online. Visit Kirsten online at www.kirstendixson.com
Thebe Ikalafeng - South Africa’s “Mr. Brand” will discuss how, in this new age of mass individualization, you can align your personal brand with your world, work and passions.
Susan Guarneri - Known as the Career Assessment Goddess, with more than 20 years of experience in career consulting, this forward-thinking, inspiring expert is going to lead a panel to discuss personal branding as it relates to professional bios, curriculum vitae (CVs) and resumes.
The panelists include:
- Deb Dib - America’s CEO Coach who partners with visionary, gutsy, fun and ethical six and seven figure executives will share her expertise on writing branded resumes for executive power brands. Visit Deb online at www.executivepowerbrand.com or Career Hub.
- Bernadette Martin - Leveraging her 15 year career working with corporate brands to help her clients build compelling personal brands, the founder of Visibility Branding will share her insights into writing a branded professional bio
- Megan Fitzgerald - The Expat Career and Entrepreneur Coach, having worked with professionals and entrepreneurs from Africa, Asia, Europe, North and Latin America and the Middle East, will share her thoughts on branding your curriculum vitae (CV). Visit Megan online at www.careerbychoice.com and www.careerbychoiceblog.com.
6) How we can register and attend this event?
Since it is a telesummit, you can “attend” the event by simply registering on the event website - www.personalbrandingsummit.com. All sessions are FREE.
After you register, you will be provided with telephone number and access code that you can use to call in and access the sessions in which you are interested.
Known as the Expat Career and Entrepreneur Coach, Megan Fitzgerald She helps expatriate professionals and entrepreneurs use their personal brand to customize a career or business that fits who they are and their international lifestyle.
Having designed a rewarding, portable career and business that supports her choice of international living, Megan uses her 15 years of experience in career and business development, her multiple degrees and certifications, and a creative, entrepreneurial approach to help fellow expats build a more fulfilling professional life abroad. Her clients are from across the globe - she has worked with professionals and entrepreneurs from Africa, Asia, Europe, North and Latin America and the Middle East. Her passion for learning, travel, culture and service has taken her to over 25 countries on 5 continents to live, work or play.
Megan has been featured in several expatriate publications including Italy Magazine. She is a member of the International Coach Federation and the Career Management Alliance. You can learn more about Megan at www.careerbychoice.com and www.careerbychoiceblog.com.
Have you watch Mel Gibson movie "What Woman Want" , when Nick Marshall (Mel Gibson) suddenly has the power to hear everything women are saying just because he zapped by electricity.
Can you imagine that? He suddenly know what woman think about himself. The Bad mostly .. About how woman hate him when he insults women, tells offensive chauvinistic jokes, and generally goes out of his way to offend woman.
Very shocking when other people got negative image from you, am I rite! .
But he got positive insight about his personal branding directly from reliable source, so in next he can fix it. As result, now Nick become most understandable caring person, and woman love him a lot, event he can turning competitor into great friend.
In real world, that such miracle doesn’t happen so easily like that. To have a good customer insight, we need to conduct a full FGD research or Ethnographic research and Netnographic research for internet user.
Here by this article I want to share with you about finding a good insight from blogosphere.
This month, August 2007, i got this special online interview with Dan Schawbel, a 23 year old marketing consultant, business owner, web designer, and market strategist, he’s satisfying clients such as Reebok, Lycos, LoJack, and TechTarget Prior to EMC2 in 2006. He has owned a web design business, GlobalSportsVillage.com.
His Very Special interest on personal branding, this is the way i found his blog. as you know, I am recently interested to develop my own personal branding image, to introduce who i am to my friends, clients and others professionals arround the globe. while sharing with others about personal branding. Then i start to know about Schawbel, and become his loyal blog readers. And now He is my best friend at online neighbourhood, he open my mind a wide-open about personal branding, he just like my mentor on my personal branding development.
On august 1, 2007 Schawbel launches a personal branding magazine, that developed from many Great Contribution from Great Peoples, such as Guy Kawasaki, Neil Patel, Lyn Chamberlin and others Great Authors. And he donating the magazine proceeds to the American Cancer Society.
Schawbel is a personal branding force of nature. And force of nature isn’t just meant metaphorically.
Even though Schawbel works full-time in marketing for EMC2 , he manages to find time to comment on virtually every personal branding blog. Wendy Marx • Public Relations/Marketing Communications • President, Marx Communications, Inc. taken from Fast Company Blog
And here is my Interview with Dan Schawbel, i hope it can deliver a great perspective to you about how important a personal branding is, just like he did it to me. Enjoy!
Google Analytics
Google Alerts
Google Co-op
Google Patent Search
This month, August 2007, i got this special online interview with Dan Schawbel, a 23 year old marketing consultant, business owner, web designer, and market strategist, he’s satisfying clients such as Reebok, Lycos, LoJack, and TechTarget Prior to EMC2 in 2006. He has owned a web design business, GlobalSportsVillage.com.
Hi, I am Catur PW, I blog about personal branding and online business related. Take a seat, make a coffee and Enjoy reading My Blog
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