Catur PW.Com

Creating The Brand You!


Challenge, and Challenge Yourself More!

Chess
© Infocus
Dreamstime.com

If you want to create a great progress on your goals no matter it short time or long time goals, you must push it near the limit, do your best on it, and when one goal achieve, start creating another’s goals as the next step of your previous goals.

Let see more deeper on it, (more…)

Popularity: 34% [?]

Have you smile today?

Confident Business Woman
© Nruboc
Dreamstime.com

When i do smile to others, usually the turning smile back to me.

Smiling is infectious,
You can catch it like the flu.
Someone smiled at me today,
And I started smiling too.
~Author Unknown

People who smile are perceived to be more pleasant, sincere, sociable, competent, honest, highly esteemed and popular. Smile reflects their openness and friendliness.
It open new opportunities to communicate each others, and new relationship network are built.

Well.. nothing to lose to practicing a great smile you ever have now. Made your time to look into the mirror and to find the best smile you have. Keep it and start smiling to others.

Popularity: 33% [?]

Personal Branding Magazine - Volume 1, Issue 1

Personal Branding Magazine, Volume 1 Issue 1Dan Schawbel made his fantastic works on personal branding magazine, he gather author from whole World Wide, to create Personal Branding Magazine.

This magazine is about you, your brand and your professional career development.
Arrange from most expert authors from their specialist expertise, that will give us most values on your personal branding development.

Catch It Premier Edition! Now on www.personalbrandingmag.com

Have take a look on my special interview with Dan Schawbel about Personal Branding

Popularity: 31% [?]

Scott: The Guy with Name Tag

Scott Ginsberg: The Guy with Name TagImagine that some stranger Say “hi Scott!”,”How are you Scott”, “How do you do, Scott”. And then they starting to make a Little or more conversation with Scott.

It was Scott Ginsberg that wears name tag for a friendlier society. 24/7 a day, never put it off, event he got a name tag tattoo on his chest! And after that decision, the world change for Scott. there’s a friendlier ambiance around him.

Scott wore name tag since November 2, 2000, at the first 6 month his friend avoiding him because they think Scott is going insane, but after a year passing, they realize that is Cool.

Something unusual happens around Scott, that might not predicted before by Scott himself. That people are become curious to know more about him after they read the name tag that he wear.

I think this is most brilliant idea to put on. By origin, people doesn’t start to get into conversation, because they don’t know about the opposite people for talking. By knowing the name of the people, it can eager us to start a new conversation as simple as “Hi Scott!”

That is a good start of personal brand building!

Good work Scott! And Hello… My Name is Catur! Please to meet you all my blog readers :)

Related:
Scott website hellomynameisscott.com

Popularity: 31% [?]

Make a Name for Yourself

An inspirational and motivational clips from Scott Ginsberg: The Guy with Name Tag
Some of Scott motivating Quote that makes him as a great motivational writer:

What did u write today?
if i didn’t I’m in trouble!

Now create your own Quote, and State it Your Mind!
Never takes tomorrow, just starting now Standing Tall among others, “Make a Name for Yourself”

Related:
Scott: The Guy with Name Tag

Popularity: 21% [?]

Start communicate to your target audience!

Business Woman with Megaphone
© Nruboc
Dreamstime.com

As a personal brand you need to tell everyone about youself, about your services dan about your expertise. It is a basic need to build your brand image.

You need to communicate with your audience, by communicate with others, you will gain good impact as: people will understand about you. People will notice your expertise. People will get the message of your brand image.

Here some ways to communicate your personal brand:

1. by Name Card
Makes sure that your brand can be well presented from these small printed media. You need to choose the best content to introduce your self. Name, Title, Your Services, Address, and phone number must be bold explained. Choose your design that re-present your character, it’s help other to receive your personal.

2. by Website
A website are your brand ambassador, it should be feel unique and highlighted your uniqeness. A website should communicate what you are all about, and give visitors a sense of your key values and expertise.

3. by Blog
A Blog can be a great way for you to position yourself in the eyes of your customer or prospecting-customers. To be a succesfull communication tools, through blog you can you consistently communicate your personal message about its value. The blog is developed to build trust and it must be personal. Great articles about what to do on starting a blog to sell yourself “How to Build Your Personal Brand Through Your Blog” by Darren Rowse (problogger.net)

4. by Published Articles
Your thought and ideas published on magazine, newspaper or others printed medias can deliver people to well-known your brand. Just makes sure when you create a published articles, you put your pointed address to explain who you are. It can be title, a blog site address or a website address. Publised articles can be trhough online media too such as a professional blog and expert rich-content website.

5. by Social Network
Todays social network are rule the web, it is the user interactivity phase, a niche social networks can be used to build up your presence in a larger communities. A lot of smaller sites offer tools that will let you incorporate additional content that’s important for branding purposes, as well as ways to manage your overall web presence, offering compatible tie-ins with larger networks ~ Building a Brand Through Social Networks

6. by Traditional Networking
Interact with your community offline. Update with newest knowledge on the community. Get wider friend and relation network.

7. by Public Speaking
Sepak Out Now! “A great way to enhance your visibility and communicate your Brand is through public speaking. Presentations are most effective when they are authentic, delivered with your true voice, your true personal Brand. Volunteer for speaking opportunities at your office or with professional organizations.” Speak For Yourself: 10 Ways To Communicate Your Personal Brand William Arruda

Start building your personal brand right now,
Start to communicate with your target audience!

Related:
How to build my personal branding?

The On Demand Global Workforce - oDesk

Popularity: 44% [?]

Personal Branding Checklist to gain success in your business

Checklist
© by Hansmagelssen
Dreamstime.com

Main Purpose of personal branding is to marketing and selling yourself as a brand. To gain your ultimate success in life. It is continual process to recognize who you really are.

When i read Jesse Randall Warden article in web2journal.com it makes me think more. And more day i finish more i realize that branding myself is can not be avoided. It;s extremely important base on fact that globalization are in the house. I must be able to compete with others during my professionalism expertise on online branding.

Here are the personal branding checklist that must be done by all of us as a Personal Brand!

  1. Know what you want: Identify what you want, and start walking toward it.
  2. Be able to articulate what you do: When someone asks what you do, answer them immediately with a clear, concise, and confident response.
  3. Elevator pitch: Be able to describe who you are and what you do in the time it takes to ride an elevator.
  4. Be positive: Be positive.
  5. Business card: A 3×5 piece of paper or mini-CD that has your personal contact information clearly printed on it.
  6. Have a blog / Website / MySpace, or other online presence: Get your brand online.
  7. Multiple e-mail addresses: Get more than one e-mail address.
  8. Phone: Get a phone.
  9. Signature: Your signature is who you are, your title, and your contact information. You should put this on everything you touch.
  10. Logo: A visual image that positively identifies your brand.
  11. Personal goals: Set goals for yourself that help you reach what you want.
  12. More than one resume: Customize your resume to the potential employer or client.
  13. Mentor: Find a guru and have them teach you.
  14. Networking outlets / contacts: Continually develop your network by attending industry meetings and conferences.
  15. Wardrobe style: When you are going to be near people who you wish to sell your brand to, dress to impress.
  16. Multiple IM accounts: Get more than one IM account.
  17. Alias: Obtain a positive nickname.
  18. Mantra: Collect sayings that enforce your brand.
  19. Speaking and PowerPoint template: Speak about what you do and have a hot-looking PowerPoint template to show.
  20. Passion: Love what you do.

Thorough Definitions
You can get more thorough in our definitions, by reading Web 2.0 – Personal Branding Checklist

Popularity: 14% [?]

You Should have a Blog!

No matter how busy you are, have no time to do it is not an excuse, because blog can helps your business or event better a blog can helps you as a well-known brand!.

Maybe the first though on you mind is “it’s crazy, i have no time to do such a lot of articles”, so don’t worry , because you dont need a lot of articles to makes your blog usefull.

Think about, how if you can make a single post of articles, that say clearly and event better if you can update it well. More you post and update it, more knowledge and insight inspiring your articles. And more people knowing you as a personal brand and your professional services.

Then why not having a blog right now!? :)

Popularity: 14% [?]

Reader’s Digest: Cari Uang di Dunia Maya

Reader's Diggest: Cari uang di dunia maya
MC, Catur (tokohelm.com), Nukman Luthfie (Virtual Consulting), Yohata (bukukita.com)

Jumat 15 Juni 2007 kemarin, saya diundang oleh mas Nukman (CEO Virtual Consulting) untuk memberikan testimoni dotcomers sebagai salah satu owner toko online www.tokohelm.com, pada acara diskusi Reader’s Digest Indonesia (RDI) 5.30 bertempat di 9 Clouds Dine & Dance, Menara Jamsostek lantai 9, Jl. Gatot Subroto, Jakarta.

Sebenarnya sempat canggung juga dibilang dotcomers karena saya ini boleh dikatakan baru terjun ke dunia dotcom, bersama 2 rekan saya Boyd an Lulu, saya membangun toko online untuk berjualan helm dan aksesori motor (jacket, rain coat, rompi motor, dll).

Idenya cukup sederhana, yakni membuat sebuah alternatif belanja bagi para biker dan pemilik kendaraan bermotor. Tinggal Click dan konfirm, lalu barang diantar ke alamat pembeli. Tipikal standar toko online di indonesia.

Sebuah bisnis online sangat mudah didirikan, “kita hanya butuh sekumpulan orang yang sama visi misinya dan saling berkomitmen untuk mengumpulkan sejumlah modal untuk membangun sebuah bisnis online baru” Meebo founder Seth Sternberg saat diwawancarai business week mengenai launching meebo room.

Tapi bukan berarti karena mudah didirikan maka dalam pengelolaannya ga harus serius, itu salah besar. Karena begitu anda masuk ke bisnis online, maka kompetitor anda bukan hanya pebisnis di samping kanan dan kiri toko anda, tapi juga seseorang di negara lain yg berkopetensi bisnis sama dengan anda, dan menyasar market yg sama juga.
Jadi prinsip-prinsip bisnis konvensional juga harus tetap dijunjung tinggi dan dilakukan secara serius.

Sebuah pernyataan menarik dari salah satu audience RDI 5.30 yang merasa pembuatan toko online untuk target market wanita sangatlah sulit untuk berhasil, kegagalan dia dalam mengelola toko online pernak-pernik untuk wanita membuat dia pesimis bisnis onlinenya bakal berhasil. “Apa sebaiknya bisnis saya harus ditutup saja?”

Nukman Luthfi menanggapinya dengan terlebih dahulu mengemukakan hasil statistik menunjukkan bahwa 80% pengungguna Internet adalah pria, maka wajar jika memasarkan produk wanita akan lebih sulit daripada memasarkan produk pria. Nah solusinya gimana?

Salah satunya yakni dengan memakai strategy jualan kado untuk wanita. Logicnya para pria atau suami akan membeli kado pernak-pernik untuk pacar atau istri mereka.

Dan sekali lagi, sebuah strategy yang matang perlu didukung eksekusi yang bagus pula. Jangan Asal jalan ;)

Tautan:

Buka Toko Online Aksesoris untuk Kaum Hawa kok nDak Laku Ya?
Mencari Uang di Dunia Maya, Di Mana Uangnya?
Cari Uang di Dunia Maya

Popularity: 15% [?]

The Brand Called “You”

Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here’s what it takes to be the CEO of Me Inc. ~ TOM PETERS

Setiap hari setiap jam, setiap saat diri kita dikelilingi oleh Merek, contoh konkretnya begini, si Luna pergi ke Pelangi, kira-kira merek apa saja yang menempel pada tubuh Luna dari atas ke bawah?

Innocenttolong jaga angan-angan anda… jangan mikir yang tidak-tidak, dan tulisan saya berikut tidak berupaya untuk provokatif, saya hanya berusaha mendeskripsikan brand/merek yang melekat di Luna. Tongue out

Ok, sudah ada list-nya?
dari atas kebawah, Luna pake Shampoo SunSilk, Rudy Hadisuwarno HairSpray, Bedak dan Foundation Sariayu Martha Tillaar, Lisptik Maybeline, Kalung emas Putih Felice, Baju Dolce & Gabana, Celana Jean Levi’s, dan sepatu Bucherry.

Tubuh Luna bak papan reklame, yang akan berjalan ke pusat hiburan kota, mempromosikan produk-produk yang menempel padanya. Dan anehnya, Luna malah bangga dan tidak risi, Mengapa demikian?
Karena Merek-merek tersebut memberikan Value kepadanya, kepuasan jiwa hanya dengan mengenakannya.

Merek ada dimana-mana, dan sudah tidak mungkin bisa kita elakkan.

Kita adalah CEO dari perusahaan “diri kita sendiri”. Tanpa membedakan usia, asal usul, warna kulit ataupun pendidikan. Sekarang saatnya buat Luna, Anda dan Saya untuk turut berperan membentuk sebuah Brand/ Merek “You”.

So, Keep It on Mind!!

“Starting today you are a Brand!”

Popularity: 7% [?]


  • Recent Comment

    • irphan: raditya dika…jd ingat wkt pLg k rmh jan 2006 dL..ak disodorkan buku ma ponokan sambiL dy bLg...
    • M. Isya: baca psotingan tntang acara Fresh, plus kmren dnger ceritanya lngsung dari mas Catur, kyk nya kegiatan ini...
    • Septya: memang indonesia penuh dengan orang-orang kreatif, bravo FreSh!
    • joule: saya daftar kmn bro ??? saya mo daftar kmn ??????? catur pw bang joule tinggal dateng aja ya, udah dicatet kok...
    • catur pw: @rozy Dua2nya hehe…