Brand YU Life = Personal Branding
Hajj E. Flemings, Author of ‘The Brand YU Life’/Speaker

‘The Brand YU Life’ is about creatively branding your life and re-thinking who you are though personal branding. It is a paradigm shift and a tool to help you create, define, and manage who you are, to eliminate the separation between you and your personal brand. We live in an instant, ‘me too’ world, full of unoriginal but talented people with no clear understanding of who they are or what they were born to do.

My message on personal branding is a universal one that transcends gender, race, age, religion, and politics. I take the time old concept of branding, turn it 180 degrees to change your mindset from a consumer to a producer’s vantage point.  My purpose is to challenge you to develop your mission statement and understand your personal brand value.

Corporations, athletes, and entertainers build awareness and differentiate themselves everyday by developing strong brands. Many people dream of going into business for themselves without realizing that they are already in business. The business of selling themselves – and that with every assignment, every project, and every job that they undertake, they are developing their resume and establishing their brand.

Personal branding is about positioning and packaging your skills and abilities so that they are digestible by your target customer. ‘The Brand YU Life’ goes beyond a Google ranking to assisting a person to understand their message to the world by turning potential, talents, skills, and ability into value. My ultimate goal is to inspire people to live a life of significance.

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Hajj E. Flemings is the author of ‘The Brand YU Life’.  The Brand YU Life, LLC. specializes in personal and corporate brand management consulting, training, and seminars. Hajj is a dynamic, energetic speaker, author, and transformational trainer who connects with his audience to challenge them to reach their hidden potential. His branded customers include the General Motors Minority Dealers Association (GMMDA), the Ford/NAACP Youth Summit, BlackEnterprise.com, the Detroit Area Pre-College Engineering Program (DAPCEP), the University of Detroit- Mercy, Michigan Technological University (MTU), and Davidson College to name a few.

Hajj is also a managing partner of Broken Chains Design Group (BCDG), a graphical design firm.  His clientele includes Skechers Footwear, George C. Fraser, Lear Corporation, various universities and churches with his work being featured in GQ, Men’s Health, Details, and Slam magazines.  Hajj, a collegiate basketball player turned adjunct lecturer at his alma mater, MTU, wrote the personal brand management curriculum which he teaches.  He has a B.S. in Mechanical Engineering from Michigan Technological University and a MBA from Lawrence Technological University. He was recognized as a George C. Fraser- Frasernet Top Achiever and was honored in Who’s Who in Black Detroit.  He serves on the Board of Directors of the International Detroit Black Expo (IDBE) and the Lear Entrepreneurial Center (LEC) Advisory Board. He resides in Michigan with his lovely wife Kasandra.  You can learn more about Hajj at www.hajjflemings.com/blog.

One of the main goals of online personal branding development is to be world-wide well-known. There is no more regional limitations, time and place. Your brand will fast, free spread at online medias.

As the largest search engine on the web and major directories, Google Definitely are our best friend for our brand development progress.

Each day google receives several hundred million queries through its various services. google doing your hardest jobs that is collecting a huge database of your brand market audience, gathering content from our blog and site, And now, all you gonna do is filtering the database to find the best suitable market and optimizing your message that shows on your online medias such as website or blog.

Google love You very much, they create so many free services to help you promote your brand through online medias. Here are some:

Google Analytics:
Use this service today and get started to creating targeted ROI-driven marketing campaign and improving your site/blog design and content.
from google analytics you can manage the result for:

•   Driving Traffic
•   Converting Visitors into buyer
•   Tracking and Testing wich page are perform the best
•   Analytics in Context (to broader applicability of web analytics.)

Google Alerts:
Choose your queries or topics, and create Alert to have your latest topics relevant google search result, such as news, webs, etc.
Some handy uses of Google Alerts include:

• monitoring a developing news story
• keeping current on a competitor or industry
• getting the latest on a celebrity or event
• keeping tabs on your favorite sports teams

Google Blog Search:
Find blogs on your favorite topics, match the topics into your expertise. find current blogs on your most interested subjects. Then you can start create a new professional networking with other blogs or sites that shows on

Google Co-op:
Create your own custom google search engine. Customize your search engine to make easier your search term, find specific search result that relate to your interested topics.

With Custom Search Engine, you can harness the power of Google to create a search engine tailored to your needs.

My Google Co-op:

Custom Search benefit for your personal branding development:

• to drive more prospective visitor for your success on branding development.
• to create your professional network and communities to contribute on the search engine development
• if you are adsense publisher, a custom search triger more revenues on your Adsense for search.

Google Translate:
Go Global !! When marketers want to promote their new brand, or strengthen their existing brand to another regional countries, the big wall is "Language". With google translate, you can break this wall easily. Google translate single word, text or even a complete web pages into eleven languages.

Google Patent Search:
Check out google patent search result, to make sure that your brand already available. If so, you can do the next step to patent it (if necessary). Believe me, you don’t wanna spend your life-time working on other peoples patented brand.

Google News:
Update your knowledge to catch-up fresh news on your professional expertise topics. You can event set up customised RSS feeds for the news subjects that interest you.